Estelle Preston Team

Floral inspiration is drawn from pop culture, modern art, and high fashion, creating high-powered, ultra-dynamic designs that bring flowers into the modern era. Flowers symbolize hope and renewal and are often used in editorial and graphic design. The traditional delicate nature of flowers is being challenged by contemporary feminism, resulting in a modern interpretation of floral prints. Fashion design uses feminist flowers, but designers are tearing traditional flowers apart and […]

What Is Floriculture? By definition, Floriculture is a sub-field of horticulture that focuses on cultivating, managing, and commercial production of flowering and ornamental plants. It is often considered a greenhouse industry because the flowers are grown in greenhouses. The cultivated flowers are used in cosmetics, perfumes, and the pharmaceutical and hospitality industries. Floriculture is rapidly expanding in more than 90 countries. The flower industry includes the cultivation and trade of […]

The Rise Of Floral Fashion No one can really resist the charm of beautiful flowers. They are considered a symbol of beauty, and people, especially women, can get attracted by their very own presence. When you think of getting printed fabrics, it is quite common to go for floral patterns as it’s visually appealing and has been in the fashion industry for ages. Floral fashion has become so popular that […]

It can be no easy task to run a flower shop, as most people know, since the world is highly competitive. Many flower shops offer flowers through online orders, and because of which the profit margins become low. The most successful flower professionals invest the time and resources by adapting to new technologies like activity tracking software necessary to bring their businesses to the next level. They do extensive research […]